This course aims to produce graduates who are able to meet the challenges of a rapidly changing business environment and who can operate effectively in the business world of today. The course is designed to provide a combination of business, accounting, management, marketing and human resource management skills. Those specializing in accounting will develop excellent conceptual knowledge and technical skills in financial accounting, management accounting, corporate finance, taxation, auditing and financial analysis. Similarly those pursuing a marketing degree will develop a fundamental understanding of marketing principles, while also developing a strong business base. These students will also have the opportunity to study a range of contemporary marketing units and obtain training in research, planning and delivering a marketing strategy. Students opting the HR management program will learn strategies to manage people and construct workplace arrangements that respond to organizational and human needs. The course is ideal for students who are interested in business but would like to focus their studies on human resource management. The increased realization that human resources as a vital organizational capability has given human resource management a critical role in the achievement of organizational effectiveness. In order to achieve competitive advantage, organizations are increasingly looking at human resource management at the operational and strategic levels.