The Course is designed to provide students with the ability to identify and analyze business problems, collect relevant data used for formulating and implementing business plans that respond effectively to current business environments. Associate degree programs in business management or administration will offer coursework or concentration options in Management, Human Resource Management, Marketing or Accounting.  Those specializing in marketing will receive in-depth instruction in important marketing methods and techniques including advertising approaches to pricing strategies that applies to the real world. Students completing this course will be well equipped to work in business organizations at a middle management or technical level, particularly in the marketing, advertising or public relations areas of the organization. Students can proceed directly to the final year of the Bachelor of Business course upon completion of this course.